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January 8, 2003
Kawasaki Kisen Kaisha, Ltd.

"K" Line Total Logistics (KLTL) Zeroes in on New Service Logo

Kawasaki Kisen Kaisha, Ltd. ("K" LINE) and its group's logistics companies are very pleased to announce their new service logo for "K" Line Total Logistics (KLTL) whose activities are being aggressively promoted under the current 3-year management plan KV-Plan since April 2002. From now onward, all of the "K" LINE group's logistics companies will further develop their group logistics business resolutely under the unified banner of the new KLTL logo.
Its eye-catching design, with a motif of the Earth, instantly provides the image of the global logistics services provided by "K" LINE group companies networking around the world. And the computerized corner curved KLTL characters indicate our focus on a Customer-centric attitude with a human-touch in every contact, yet always assuring advanced IT ability to support our logistics business. One should also be able to easily imagine the seamless services available throughout our group logistics companies and the synergy effects by the character's linkage on KLTL in providing specialized end-to-end logistics service.
"K" LINE's corporate logo remains unchanged and represents all of the "K" LINE business fields while the KLTL logo is to be used in parallel mainly in the logistics business field. Our new service logo should catch your eye in many business scenes such as business cards, brochures and other materials as the symbol of reliance that you can always expect from KLTL, "K" Line Total Logistics service.



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