Annual Report 2012


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OBJECTIVEANDMISSIONOFOURCSRACTIVITIESCSRACTIVITIESSOCIALRESPONSIBILITY:WEOBSERVELAWSANDREGULATIONS,RESPECTSOCIALPRECEPTS,ENGAGEINFAIRBUSINESSACTIVITIES,ANDSTRIVETOENSURESAFETYINNAVIGATIONANDCARGOOPERATIONSANDENVIRONMENTALPRESERVATION.SOCIALCONTRIBUTION:WECONTRIBUTETOSOCIETYTHROUGHTHEBUSINESSACTIVITIESOFOURGROUPANDPROACTIVELYASAGOODCORPORATECITIZEN.THECORPORATEPRINCIPLESOFTHE“K”LINEGROUPSAYTHAT“THEBASICPRINCIPLESOFTHE“K”LINEGROUPASASHIPPINGBUSINESSORGANIZATIONCENTERINGONSHIPPINGLIEIN:(A)DILIGENTEFFORTSFORSAFETYINNAVIGATIONANDCARGOOPERATIONSASWELLASFORENVIRONMENTALPRESERVATION;(B)SINCERERESPONSETOCUSTOMERNEEDSBYMAKINGEVERYPOSSIBLEEFFORT;AND(C)CONTRIBUTINGTOTHEWORLD’SECONOMICGROWTHANDSTABILITYTHROUGHCONTINUALUPGRADINGOFSERVICEQUALITY.THEOBJECTIVEOFOURCSRACTIVITIESISTOEMBODYTHESECORPORATEPRINCIPLES.WERECOGNIZETHATTHECONCEPTOFCSRCOMPRISESTWOELEMENTS:ACOMPANY’SSOCIALRESPONSIBILITYANDITSSOCIALCONTRIBUTION.WEBASEOURCSRACTIVITIESONTHEPOLICIESATLEFT.ASTHE“K”LINEGROUPCONTINUESTODEVELOPOURGLOBALBUSINESS,WEAIMTOMUTUALLYBENEfiTANDCOEXISTWITHTHELOCALCOMMUNITIESOFRELEVANTCOUNTRIES.WESEEKTOACHIEVETHISTHROUGHASTEADYACCRUALOFSMALLEFFORTS,INCLUDINGSOCIALCONTRIBUTIONACTIVITIESWITHRESOURCESASASHIPPINGBUSINESSGROUP,DEVELOPMENTOFTHENEXTGENERATIONANDPARTICIPATIONINVOLUNTEERWORK.“K”LINEGROUP’SSUPPORTFORTHEAREASAFFECTEDBYTHEGREATEASTJAPANEARTHQUAKEINADDITIONTOCOOPERATINGINTHEMARINETRANSPORTOFMATERIALSFORCONSTRUCTINGTEMPORARYHOUSESANDDRINKINGWATER,CLOTHING,ANDOTHERRELIEFSUPPLIESTOSTRICKENAREAS,“K”LINEPROVIDEDFREEOFCHARGETENREEFERCONTAINERSFORUSEINRECONSTRUCTIONOFTHEMARINEPRODUCTSPROCESSINGINDUSTRY,AMAJORINDUSTRYONTHESANRIKUCOAST.COLDSTORAGEFACILITIESAREESSENTIALFORTHERESUMPTIONOFTHEMARINEPRODUCTSINDUSTRY,ANDMARINEPRODUCTSPROCESSORSAREUTILIZINGTHEREEFERCONTAINERSASREPLACEMENTSFORCOLDSTORAGEWAREHOUSESWASHEDAWAYORDAMAGEDBYTHETSUNAMI.INADDITION,HAVINGSETUPAVOLUNTEERLEAVESYSTEMTOSUPPORTEMPLOYEESWHOPARTICIPATEINVOLUNTEERACTIVITIES,SINCEAPRIL2012WEHAVEBEENPLANNINGVOLUNTEERPROGRAMSANDENGAGINGINMORESYSTEMATICRECONSTRUCTIONSUPPORTACTIVITIES.●PLANNINGVOLUNTEERTOURSANDINVITINGPARTICIPANTSFROM“K”LINEANDGROUPCOMPANIESINJAPAN●INCLUDINGVOLUNTEERACTIVITIESINTRAININGCOURSESFORNEWEMPLOYEESPROVIDINGREEFERCONTAINERSFREEOFCHARGEMARINETRANSPORTCOOPERATION—TRANSPORTOFSUPPLIESTOPERUINRESPONSETOAREQUESTFROMTHEJAPANESEPERUVIANASSOCIATIONVIATHEASOCIACIONNIPPO-PERUANAWETRANSPORTEDFROMYOKOHAMATOCALLAO,FREEOFCHARGE,91USEDWHEELCHAIRS,WHICHWEREDONATEDTOTHEELDERLYANDTHESICKINPERU.INADDITION,WEPROVIDEDFREEOCEANTRANSPORTATIONSERVICETOTHEYAMAGUCHIPREFECTUREPERUASSOCIATIONFORTHEIRDONATIONOFANAMBULANCEANDAfiREENGINETOTHESANTAANITADISTRICTOFLIMA,WHERESLOWDEVELOPMENTOFMEDICALFACILITIESISASERIOUSSOCIALPROBLEM.RELIEFFORNATURALDISASTERS—RELIEFFORflOODDAMAGEINTHAILANDMIYAGIPREFECTURE,WHICHHADRECEIVEDSUPPORTFROMTHAILANDINTHEWAKEOFTHEGREATEASTJAPANEARTHQUAKE,PROVIDEDRELIEF,SUCHASWATER,MEDICALANDINDUSTRIALGLOVES,TOWELS,ANDMASKSTOAREASINTHAILANDDAMAGEDBYFLOODING.WESHIPPEDAQUANTITYOFRELIEFSUPPLIES,WHICHREQUIREDASMUCHASNINE40-FOOTCONTAINERS,FREEOFCHARGE.INADDITION,“K”LINEANDKLINE(THAILAND)LTD.TOGETHERMADEADONATIONOF2MILLIONBAHTTOTHETHAIREDCROSSSOCIETY.SOCIALCONTRIBUTIONACTIVITIESCSRACTIVITIESCOOPERATIONBYSHIPPINGRELIEFSUPPLIESFREEOFCHARGE31ANNUALREPORT2012


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