Annual Report 2012


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INITIATIVESINTHENEWMEDIUM-TERMMANAGEMENTPLANCHANGEINFREIGHTRATESFORCARGOORIGINATINGINCHINA(JANUARY1998=1,000)SOURCE:CHINACONTAINERIZEDFREIGHTINDEX*CKYH—THEGREENALLIANCE:THEWORLD’SLARGESTSHIPPINGALLIANCE,NAMEDUSINGTHEINITIALSOFTHEFOURCOMPANIESINVOLVED:COSCON(CHINA),“K”LINE,YANGMING(TAIWAN),ANDHANJIN(KOREA)THECONTAINERSHIPBUSINESSISAGROWTHINDUSTRYFROMWHICHDEMANDISEXPECTEDTOCONTINUETOSTEADILYEXPANDWORLDWIDE,AND“K”LINEWILLDEVELOPASTRUCTURETOSECURESTABLEEARNINGSFROMTHISCOREBUSINESS.WEWILLRETAINTHEPRUDENTOPERATINGSTRUCTUREWEHAVEEMPLOYEDSINCETHEGLOBALFINANCIALCRISISOF2008ANDSELECTIVELYCONCENTRATEMANAGEMENTRESOURCESONSERVICEROUTESTHATOFFERPROSPECTSFORMARKETGROWTHANDENABLE“K”LINETOBRINGTOBEARITSCOMPETITIVESTRENGTHS.ONEAST-WESTTRUNKROUTES,WEWILLPROVIDEHIGHLYCOMPETITIVE,HIGH-QUALITYSERVICESASAMEMBEROFCKYH—THEGREENALLIANCE*.INADDITION,BYSTRENGTHENINGSERVICESONINTRA-ASIAROUTES,ONWHICHWECANTAKEMAXIMUMADVANTAGEOF“K”LINE’SOWNSERVICENETWORK,INCLUDINGAGENCIESTHATPROVIDELOGISTICSSERVICESADAPTEDTOLOCALCHARACTERISTICSANDTERMINALS,WEWILLFOCUSONTHEPROVISIONOFHIGH-QUALITYSERVICESFINE-TUNEDTOCUSTOMERNEEDSANDSIMULTANEOUSLYDEVELOPALEANEROPERATINGSTRUCTURE.SENIORMANAGINGEXECUTIVEOFfiCEREIZOMURAKAMICONTAINERSHIPBUSINESS18ANNUALREPORT2012BUSINESSREVIEWANDOUTLOOK


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