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"K" LINE established its Corporate Principles and Vision, which promises the formation of a stable business base for the "K"LINE Group, in the latest management plan that was initiated from April 2004.
The basic principles of the "K" LINE Group as a shipping business organization centering on shipping lie in:
a. Diligent efforts for safety in navigation and cargo operations as well as for environmental preservation;
b. Sincere response to customer needs by making every possible effort; and
c. Contributing to the world's economic growth and stability through continual upgrading of service quality.