"K" LINE established its Corporate Principles and Vision, which promises the formation of a stable business base for the "K"LINE Group, in the latest management plan that was initiated from April 2004.

The basic principles of the "K" LINE Group as a shipping business organization centering on shipping lie in: a. Diligent efforts for safety in navigation and cargo operations as well as for environmental preservation; b. Sincere response to customer needs by making every possible effort; and c. Contributing to the world’s economic growth and stability through continual upgrading of service quality.

1. To be trusted and supported by customers as a globally developing group, 2. To build a business base that will be capable of responding  to any and all changes in business circumstances, and to continually pursue and practice innovation for survival in the global market, 3. To create and provide a workplace where each and every employee can have hopes and aspirations for the future, and can express creativity and display a challenging spirit.